Topics: Business Strategy, E-Bulletins / Newsletters, FMCG, Point of Purchase, Shopper, Shopper marketing
The recent Path to Purchase Summit held in Sydney brought together a host of international and national speakers to explore what a 360 degree view of shopper marketing means now, in the most rapidly-changing period in retail history. The team from ShopAbility share their key take-outs from the event, for Retail World Magazine.
Topics: E-Bulletins / Newsletters, Featured, FMCG, Point of Purchase, Shopper, Shopper marketing
A wrap up of the recent Shopper Marketing Summit in Chicago, by ShopAbility’s Alison Sinclair.
Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG
ShopAbility’s Peter Huskins finds a lack of ‘new news’ in the 2015 format store; Woolworths’ ‘response to Coles’.
Topics: Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG
ShopAbility’s Alison Sinclair takes a look around a flagship store for one of the giants of American retail – Wholefoods.
Topics: E-Bulletins / Newsletters, FMCG
Well-known Australian shopper research and strategy company ShopAbility has opened a New Zealand office.
The launch comes after industry intelligence suggested there was a need for a locally based operation covering end-to-end shopper research, shopper strategy and related industry training.
“Both our manufacturer and retailer clients told us that just servicing NZ from Australia by flying back and forth across the ditch wasn’t enough”, said Norrelle Goldring, joint director of ShopAbility in Australia and NZ. “They want locals on the ground who know the market and how NZ culture influences shopping behaviour here. We are thrilled to have appointed someone of the calibre of Annette Piercy to head up our NZ division. She has a depth and breadth of senior experience across multiple roles, categories and channels. She also understands the specific trends, directions and needs FMCG and retail environment in NZ , so she’s the perfect person to head up the division’.
Annette Piercy has a background in shopper marketing campaign activation, in shopper data with Nielsen and client side experience in liquor with Corbans wines, among others. VIEW ANNETTE PIERCY’S PROFILE HERE.
ShopAbility specializes in activatable shopper and trade research and translating it into sound category, channel and point of purchase strategy based on how shoppers think and behave.
As originators of the annual POPAI/ShopAbility Shopper Marketing Industry Benchmark Survey, ShopAbility are thought leaders in shopper marketing theory in Australia. Team members regularly attend shopper marketing and shopper insights events across the globe, continually scouring for shopper marketing best practice case studies to bring back to the local market.
ShopAbility will be bringing some of this global information to New Zealand in July. Team member Alison Sinclair recently attended the US Shopper Marketing Summit in Chicago, and joint director Peter Huskins was one of a select few on the Westfield World Retail Study tour covering best practice retailing in destinations as diverse as Tokyo, New York, Paris, Milan and London. Alison and Peter will debrief participants on the key takeouts for successful shopper marketing programs and best practice retailing.
Furthering the success of its shopper marketing training programs running in Australia and throughout Asia the past 12 months, ShopAbility will run its first NZ shopper marketing training course in Auckland in August.
The course features numerous local and global best practice case studies, including up-to-the-minute examples of use of emerging shopper marketing technologies such as QR codes and Augmented Reality. Modules covered in the course span topics such as shopper marketing scope, the path to purchase cycle, touchpoint prioritization and messaging, shopper behaviour fundamentals, shopper insight development, measurement, and integrating shopper marketing in your organization.
Expressions of interest for either of these events can be made to Annette Piercy annette@shop-ability.com There are discounts for FMCG magazine readers (see breakout box).
ShopAbility started as a category and channel strategy and training consultancy in Australia in 2007 and quickly added shopper research to its portfolio, becoming one of the more well known players in the Australian space in the process. Company director Norrelle Goldring has been involved in shopper research for 12 years, which is nearly as long as the discipline has been around (according to Paco Underhill, author of Why We Buy in 1999 and generally considered the ‘father’ of shopper research).
ShopAbility team members are from the trade, with a variety of backgrounds in sales, marketing, category and channel roles with retailers, with manufacturers and in agency. Being from the trade means that recommendations are kept real and applicable.
ShopAbility works cross channel with both manufacturers and retailers and has a broad offer but all focused on the shopper. Group Account Director NZ, Annette Piercy, said she was excited to be able to bring an end to end offer to NZ clients.
“There are companies who specialize in research, companies who do training, and companies who do various aspects of strategy, but there are very few who offer them all seamlessly like we do as experts in shopper,” she said.
“We look forward to working with clients to exploit the idiosyncrasies of the NZ market and tailoring our offer to suit”.
UPCOMING NZ SHOPABILITY EVENTS – REGISTER YOUR INTEREST
Register your expression of interest for either of both of the following value add events with Annette Piercy, email annette@shop-ability.com or call her on 027 300 8010.
When you register Annette will send you more detailed information.
July, Auckland
Free for FMCG magazine readers when you quote code ‘FMCG’
1 day course $795
August, Auckland
10% off for FMCG magazine readers when you quote code ‘FMCG’
CONTACT DETAILS
Annette Piercy : NZ Norrelle Goldring: AU
M: 027 300 8010 M: + 61 411 735 190
Freecall: 0800 300 8010
E: annette@shop-ability.com E: norrelle@shopability.com.au
W: www.shop-ability.com W: www.shoability.com.au
Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Point of Purchase
A phenomenon has well and truly arrived! ShopAbility’s Dan Tripolitano comments on the rise and rise of Taco truck, among other fresh and mobile food options popping up around Melbourne.
Topics: Business Strategy, Capability and Training, Featured, Structure and Process Change, Sustainability
It may not be new, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum and a never-ending challenge for many FMCGs, and the focus of this article, by Peter Huskins, for Retail World Magazine.
Topics: Category Strategy, FMCG
Skin care was one of the better-performing non-food categories in grocery in 2011. What’s driving the growth? The team from ShopAbility discuss, for Retail World Magazine.
