What are the major shopper insights bases to cover, so even if you’re a small company with a small insights budget you can still make a difference with retailers and shoppers? Norrelle Goldring from ShopAbility puts the magnifying glass to the world of shopper insights. For Retail World Magazine.
Topics: E-Bulletins / Newsletters, Featured, Home, Insights, Shopper, Shopper marketing
Want affordable shopper insights to leverage with retailers? ShopAbility and Shopper Tracker have teamed up to provide smaller FMCG companies with objective and detailed shopper insights normally reserved for those with bigger budgets.
Introducing Shopper Snapshot.
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? Norrelle Goldring looks at some likely scenarios, for Retail World Magazine.
Topics: E-Bulletins / Newsletters, FMCG, Insights, Sustainability
POPAI and ShopAbility are inviting FMCG and Retail professionals to visit the POPAI / ShopAbility stand at the Shopper Marketing Live! Expo in Sydney 18-20 May, to pick up free shopper marketing tools and guidelines, and to participate in the second Australian Shopper Marketing & Industry Survey.
POPAI’s Shopper Marketing Industry Council (SMIC), of which ShopAbility’s Norrelle Goldring is Chair, have developed a number of best practice tools and templates, including a handy ‘shopper marketing wheel’, case studies and roadmaps that are free to all delegates visiting the POPAI stand.
Delegates at the stand can also voice their opinions in the 2011 Shopper Marketing & Industry Survey. The study, a joint initiative of POPAI in partnership with ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010. Read More >
Topics: Channel / Retail, FMCG, Insights, Point of Purchase, Segmentation / Clustering, Shopper
Just because 75% of grocery shoppers in the two majors are female doesn’t mean you should treat them all the same, argues Norrelle Goldring. For Retail World Magazine.
They’re the words promotional marketing agencies see on most briefs for ‘target market’. “Main grocery buyer”. Aka women 25-54.
OK, so the two major supermarkets average 75% female shoppers. But to assume that’s the same in all stores, and that they all shop the same way, means the majors are missing opportunities to tailor activities – more profitably – to specific shopper types and shopping trip types. Vanilla is not the only flavour of milkshake.
Over the past few years that we’ve been running shopper research we’ve noticed that household makeup (how many people in the household, ie how many mouths to feed) and lifestage (eg SINK/DINK, young families, older families, empty nesters) have a far greater impact on shopping behaviour than does age, income, or geography.
Topics: E-Bulletins / Newsletters, FMCG, Insights
POPAI and ShopAbility are calling on all professionals involved in retail marketing, category management and related disciplines to participate in the second Australian Shopper Marketing & Industry Survey.
The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010.
Participants are rewarded with a free copy of the resulting research report, valued at $495, and are invited to attend key industry leadership workshops where the research findings are discussed amongst retailers, suppliers / brands and POP agencies.
The inaugural POPAI / ShopAbility Shopper Marketing & Industry Benchmark Survey in 2010 led to a raft of measures to improve the industry.
Topics: Business Strategy, E-Bulletins / Newsletters, Events, FMCG, Insights
Invitation: Findings Workshop – What it means for you… and where to from here. Wed Nov 10, Water Rat Hotel, South Melbourne. This second workshop scheduled by popular demand after sell out in Sydney. BOOK ONLINE
POPAI / ShopAbility Shopper Marketing Industry Benchmark Survey 2010
Supported by TORCHMEDIA
Topics: E-Bulletins / Newsletters, Events, Insights, Shopper
Invitation: Findings Workshop – What it means for you… and where to from here. Wed Sept 22, Sydney Convention Centre . BOOK ONLINE
