Topics: Channel / Retail, Convenience, FMCG, Shopper marketing
The growth of digital, mobile and social technologies and media is changing shopper behaviour and thus the path to purchase, meaning more marketing opportunities for the convenience channel suggests Norrelle Goldring from ShopAbility, for Convenience World Magazine.
Topics: Channel / Retail, Featured, FMCG, Home, Point of Purchase, Shopper, Shopper marketing
What are virtual shopping walls likely to do to shopper behaviour? Norrelle Goldring looks at how developing technologies provide some communications opportunities, not just channel conflict. For Retail World Magazine.
Topics: E-Bulletins / Newsletters, Events, Featured, FMCG
Use the promotion code ‘SHOPABILITY’ to claim a your 10% discount at this key industry event. Hear the latest thinking on shoppers from Coles, Westfield, Nestle, Kraft and other industry giants as speakers from around the world gather at the 2012 Path to Purchase Summit February 22-24 at Sydney Convention Centre.
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? Norrelle Goldring looks at some likely scenarios, for Retail World Magazine.
Topics: Channel / Retail, FMCG, Point of Purchase, Shopper marketing
In New Zealand, the major two supermarket retailer groups don’t compete overtly on price. So how do they differentiate themselves? Norrelle Goldring from ShopAbility and Ruth Money from Apollo Marketing provide an overview of the NZ grocery market, for Retail World Magazine.
On the face of it, the New Zealand supermarket channel looks similar to the Australian one: a highly consolidated market with two big players who have the vast majority share between them. But in NZ each of the supermarket retail groups are rowing their own boats, with mixed results.
Below we overview the NZ grocery market, what each of the major players is doing, and some two-way lessons from across the ditch.
Topics: FMCG, Shopper, Shopper marketing
The Shopper Marketing Live event in mid May underscored that Shopper Marketing is a way of working, not a fad. Norrelle Goldring discusses key themes from the event and implications for shopper marketers in Australia, for Retail World Magazine.
Back in February 2010 we discussed the evolution of category management into shopper marketing in our article ‘Where To Shopper Marketing?”. In that article, we outlined some of the key themes coming out of shopper marketing conferences in the USA as being:
Topics: Channel / Retail, FMCG, Point of Purchase, Shopper
When the weather outside is frightful there’s a number of ways to play to consumer and shopper natural behaviours during winter. By Norrelle Goldring of ShopAbility, for Retail World Magazine.
Following on from our Rise to the Occasion article last year, about occasion based shopper marketing opportunities, let’s take a look at the opportunities winter presents.
People are more likely to stay in during the winter – even in subtropical towns like Sydney and Brisbane – because they don’t want to venture out ‘in the cold and rain’. Unless they’re going to the snow. This is why restaurant patronage generally drops during the winter … people ‘go out’ and socialise in the summer and ‘stay in’ during the winter.
Topics: Business Strategy, Capability and Training, FMCG, Structure and Process Change, Sustainability
What are the fundamental principles behind restructuring your business in a changing and improving trading environment? ShopAbility and the Bevington Group discuss, for Retail World Magazine.
ShopAbility has partnered with the Bevington Group, Australia’s most experienced process and productivity improvement specialists.
Coupling the experience of ShopAbility’s senior strategy team, all of whom have decades of CEO and Board level experience in Retail and FMCG companies, with the Bevington Group’s experience in improving business operational processes, we can deliver a unique suite of services that centre on real Organisational Insight using XeP3.
