Stores we’ve seen: Coles Epping
Topics: Channel / Retail, E-Bulletins / Newsletters, Featured, Home
ShopAbility’s Alison Sinclair pays a visit to Coles Epping; with the advent of the Coles clothing offer in this store.
Category: E-Bulletins / Newsletters
Stores we’ve seen: Costco Canberra
Topics: Channel / Retail, E-Bulletins / Newsletters, Featured
Peter Huskins pays a punter’s visit to the new Costco in Canberra.
Stores we’ve seen: La Mana Essendon
I first heard about this store through (very impressed) friends in the trade with stories of exceptional fresh food and great theatre, and who referred to shoppers from Sunbury making the drive down to Essendon airport to shop there. So it was with some anticipation that I visited the store early on a Thursday morning after flying down from Sydney. – by Peter Huskins of ShopAbility.
What’s the role of the store in a brave new digital shopping world?
Topics: Business Strategy, Channel / Retail, E-Bulletins / Newsletters, Featured, FMCG, Insights, Point of Purchase, Shopper, Shopper marketing
What impact does and will proactive shopper online search prestore have on planning and shopper behaviour instore? What is the ‘new role’ of the store? Norrelle Goldring looks at some likely scenarios, for Retail World Magazine.
Insights background? ShopAbility is recruiting – work with us
Topics: E-Bulletins / Newsletters
Do you have a senior insights and research design background with some shopper research experience?
Looking for a dynamic, flexible working environment? Enjoy agency side, in the fast moving consumer goods sector? Give us a call or send us an email. We’re recruiting for a Senior Insights Manager, to help support and develop our Insights offer, working with our Company Director and Group Account Director.
Have your say online now – Shopper Marketing Industry Survey
Topics: E-Bulletins / Newsletters, FMCG
POPAI and ShopAbility are calling on all FMCG and Retail professionals to participate in the second Australian Shopper Marketing & Industry Survey online now to receive the resulting industry report (valued at $495) for free.
The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010.
Survey participants are rewarded with a free copy of the research report, valued at $495 (+ gst), and are invited to attend key industry leadership workshops where the research findings are discussed amongst retailers, suppliers/brands and POP agencies.
Have your say and pick up your free shopper marketing tools from us at Shopper Marketing Live!
Topics: E-Bulletins / Newsletters, FMCG, Insights, Sustainability
POPAI and ShopAbility are inviting FMCG and Retail professionals to visit the POPAI / ShopAbility stand at the Shopper Marketing Live! Expo in Sydney 18-20 May, to pick up free shopper marketing tools and guidelines, and to participate in the second Australian Shopper Marketing & Industry Survey.
POPAI’s Shopper Marketing Industry Council (SMIC), of which ShopAbility’s Norrelle Goldring is Chair, have developed a number of best practice tools and templates, including a handy ‘shopper marketing wheel’, case studies and roadmaps that are free to all delegates visiting the POPAI stand.
Delegates at the stand can also voice their opinions in the 2011 Shopper Marketing & Industry Survey. The study, a joint initiative of POPAI in partnership with ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010. Read More >
Stores We’ve Seen: Kmart Broadway
Topics: Channel / Retail, E-Bulletins / Newsletters, FMCG, Mass Merchants, Point of Purchase
For the past year Kmart has been telling us to “expect change” in their stores. Initially the focus was on service, the shopping environment and opening hours but in July 2010 the focus shifted to include price and value for money on everyday household goods. With this in mind we thought it was worth looking at it from a shopper perspective. Would the average shopper notice the change they were being encouraged to ‘expect’? ShopAbility’s Alison Sinclair checks it out.
Walking into the Kmart store at Broadway in Sydney the first thing you observe is a far tidier store than the average mass merchant, the shelves are stacked neatly and the pallet displays are well merchandised with clear signage to help you navigate the store. As part of the repositioning, Kmart Broadway trialled 24hr/7 day trading but has since reduced the opening hours to 8am till midnight each day. Less than 24/7 but more then I would have expected.
