Internal alignment: same story – so don’t expect a different answer!
Topics: Business Strategy, Capability and Training, Featured, Structure and Process Change, Sustainability
It may not be new, but it’s still one of the biggest factors holding back FMCG suppliers from achieving business potential – a lack of internal alignment amongst Marketing, Sales, Category and Field Teams. How to get these silo functions ‘singing from the same hymn book’ is a conundrum and a never-ending challenge for many FMCGs, and the focus of this article, by Peter Huskins, for Retail World Magazine.

